:root {
  --cream: #f5f1e8;
  --ink: #111111;
  --red: #ff3b30;
  --cobalt: #3155ff;
  --lime: #c7f000;
  --orange: #ff8a00;
  --pink: #ffb7d5;
  --paper: #ebe6da;
  --muted: rgba(17, 17, 17, 0.55);
  --hair: rgba(17, 17, 17, 0.14);
  --display: "Syne", "Arial Narrow", sans-serif;
  --body: "Manrope", "Helvetica Neue", sans-serif;
  --serif: "Cormorant Garamond", "Times New Roman", serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header: 4.5rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

html,
body {
  margin: 0;
  padding: 0;
}

body {
  font-family: var(--body);
  background: var(--cream);
  color: var(--ink);
  line-height: 1.5;
  font-size: 1.05rem;
  overflow-x: hidden;
  cursor: none;
}

body.has-cursor {
  cursor: none;
}

body.menu-open .site-header {
  background: transparent;
  color: var(--cream);
  backdrop-filter: none;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 80;
  opacity: 0.07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='180' height='180' filter='url(%23n)' opacity='0.55'/%3E%3C/svg%3E");
  mix-blend-mode: multiply;
}

img {
  max-width: 100%;
  display: block;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea {
  font-family: inherit;
}

:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 3px;
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -4rem;
  background: var(--ink);
  color: var(--cream);
  padding: 0.6rem 1rem;
  z-index: 200;
}

.skip-link:focus {
  top: 1rem;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

.svg-defs {
  position: absolute;
  width: 0;
  height: 0;
  overflow: hidden;
}

/* Cursor */
.cursor {
  position: fixed;
  left: 0;
  top: 0;
  width: 12px;
  height: 12px;
  pointer-events: none;
  z-index: 120;
  mix-blend-mode: difference;
  transform: translate(-50%, -50%);
  opacity: 0;
}

.cursor.is-on {
  opacity: 1;
}

.cursor__dot {
  display: block;
  width: 12px;
  height: 12px;
  border-radius: 50%;
  background: #fff;
  transition: transform 0.25s var(--ease), width 0.25s var(--ease), height 0.25s var(--ease), border-radius 0.25s;
}

.cursor.is-label {
  mix-blend-mode: normal;
  width: auto;
  height: auto;
}

.cursor.is-label .cursor__dot {
  display: none;
}

.cursor__label {
  display: none;
  font-family: var(--display);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  background: var(--ink);
  color: var(--cream);
  padding: 0.55rem 0.8rem;
  border-radius: 999px;
  white-space: nowrap;
}

.cursor.is-label .cursor__label {
  display: block;
}

/* Intro */
.intro {
  position: fixed;
  inset: 0;
  z-index: 150;
  background: var(--ink);
  color: var(--cream);
  display: grid;
  place-items: center;
  transition: opacity 0.7s var(--ease), visibility 0.7s;
  animation: introHold 2.9s var(--ease) forwards;
}

@keyframes introHold {
  0%, 72% { opacity: 1; visibility: visible; }
  100% { opacity: 0; visibility: hidden; }
}

.intro.is-done {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  animation: none;
}

.intro__mark {
  width: min(28vw, 180px);
  color: var(--cream);
}

.intro__word {
  position: absolute;
  bottom: 8vh;
  font-family: var(--display);
  letter-spacing: 0.4em;
  font-size: 0.75rem;
  text-transform: uppercase;
}

.logo-svg--intro .mark-s,
.logo-svg--intro .mark-f,
.logo-svg--intro .mark-ring {
  stroke-dasharray: 420;
  stroke-dashoffset: 420;
  animation: drawMark 1.6s var(--ease) forwards;
}

.logo-svg--intro .mark-f {
  animation-delay: 0.35s;
}

.logo-svg--intro .mark-ring {
  animation-delay: 0.15s;
  animation-duration: 1.2s;
}

.logo-svg--intro .folk-dot {
  opacity: 0;
  animation: popDot 0.4s 1.2s var(--ease) forwards;
}

@keyframes drawMark {
  to { stroke-dashoffset: 0; }
}

@keyframes popDot {
  to { opacity: 1; }
}

/* Header */
.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 90;
  height: var(--header);
  transition: background 0.35s var(--ease), color 0.35s, backdrop-filter 0.35s;
}

.site-header.is-scrolled {
  background: rgba(17, 17, 17, 0.78);
  color: var(--cream);
  backdrop-filter: blur(16px);
}

.header__inner {
  height: 100%;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 0 clamp(1rem, 3vw, 2.5rem);
  gap: 1rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  justify-self: start;
}

.brand__mark {
  width: 34px;
  height: 34px;
}

.site-header.is-scrolled .brand__mark {
  color: var(--cream);
}

.brand__word {
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 0.82rem;
}

.nav-desktop ul {
  display: flex;
  gap: 1.6rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav-desktop a {
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  position: relative;
}

.nav-desktop a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.25rem;
  width: 0;
  height: 1px;
  background: currentColor;
  transition: width 0.3s var(--ease);
}

.nav-desktop a:hover::after,
.nav-desktop a:focus-visible::after {
  width: 100%;
}

.header__cta {
  justify-self: end;
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border-bottom: 1px solid currentColor;
  padding-bottom: 0.15rem;
}

.menu-toggle {
  display: none;
  width: 2.4rem;
  height: 2.4rem;
  border: 0;
  background: none;
  cursor: pointer;
  justify-self: end;
}

.menu-toggle span {
  display: block;
  height: 1px;
  background: currentColor;
  margin: 7px 0;
  transition: transform 0.3s var(--ease);
}

.menu-toggle.is-open span:first-child {
  transform: translateY(4px) rotate(45deg);
}

.menu-toggle.is-open span:last-child {
  transform: translateY(-4px) rotate(-45deg);
}

.mobile-menu {
  position: fixed;
  inset: 0;
  background: var(--ink);
  color: var(--cream);
  z-index: 85;
  display: grid;
  place-items: center;
  padding: 6rem 1.5rem 2rem;
}

.mobile-menu[hidden] {
  display: none;
}

.mobile-menu__nav ul {
  list-style: none;
  margin: 0;
  padding: 0;
}

.mobile-menu__nav a {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.2rem, 16vw, 7rem);
  line-height: 0.9;
  text-transform: uppercase;
  letter-spacing: -0.05em;
  display: block;
}

.mobile-menu__nav a::before {
  content: attr(data-index);
  font-size: 0.9rem;
  letter-spacing: 0.2em;
  margin-right: 0.8rem;
  opacity: 0.4;
  vertical-align: super;
}

.mobile-menu__tag {
  position: absolute;
  bottom: 2rem;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.4rem;
}

/* Shared type */
.section-label {
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  margin: 0 0 1.5rem;
}

.section-label span {
  opacity: 0.45;
}

.section-head {
  padding: 0 clamp(1.2rem, 5vw, 5rem);
  margin-bottom: clamp(2rem, 6vw, 5rem);
}

.section-head h2,
.studio__copy h2,
.folk h2,
.principles h2,
.system h2,
.contact h2,
.newsletter h2,
.final-cta h2 {
  font-family: var(--display);
  font-weight: 800;
  letter-spacing: -0.05em;
  line-height: 0.9;
  font-size: clamp(2.6rem, 7vw, 6.2rem);
  margin: 0;
  text-transform: uppercase;
}

.lede {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.4rem, 2.4vw, 2rem);
  max-width: 18em;
  margin-top: 1.5rem;
}

.folk-dot,
.hero__meta-dot {
  width: 0.45rem;
  height: 0.45rem;
  border-radius: 50%;
  background: var(--red);
  display: inline-block;
}

/* Hero */
.hero {
  min-height: 100vh;
  padding: calc(var(--header) + 1.5rem) clamp(1.2rem, 4vw, 3.5rem) 3rem;
  display: grid;
  grid-template-rows: auto 1fr auto;
  position: relative;
  overflow: hidden;
}

.hero__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  align-items: center;
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  max-width: 42rem;
}

.hero__title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.4rem, 13.5vw, 12.5rem);
  line-height: 0.78;
  letter-spacing: -0.07em;
  text-transform: uppercase;
  margin: 4vh 0 0;
  position: relative;
  z-index: 2;
  max-width: 92vw;
}

.hero__title .line {
  display: block;
}

.hero__title .line--accent {
  color: var(--red);
  font-style: italic;
  font-family: var(--serif);
  font-weight: 600;
  text-transform: none;
  letter-spacing: -0.04em;
  margin-left: 8vw;
}

.hero__title .line--outline {
  color: transparent;
  -webkit-text-stroke: 1.5px var(--ink);
  padding-left: 12vw;
}

.hero__stroke {
  position: absolute;
  left: -4vw;
  right: -8vw;
  top: 42%;
  width: 108vw;
  height: 28%;
  color: var(--red);
  pointer-events: none;
  mix-blend-mode: multiply;
}

.hero__mark {
  position: absolute;
  right: -6vw;
  top: 18%;
  width: min(52vw, 520px);
  z-index: 1;
  opacity: 0.92;
  pointer-events: none;
}

.hero-mark-svg {
  width: 100%;
  overflow: visible;
}

.ink-blob {
  fill: var(--ink);
  transform-origin: 200px 200px;
}

.ink-ring {
  stroke: var(--ink);
  fill: none;
}

.ink-geo {
  stroke: var(--cream);
  mix-blend-mode: difference;
}

.ink-s,
.ink-f {
  fill: none;
  stroke: var(--cream);
  stroke-width: 10;
  stroke-linecap: round;
  stroke-linejoin: round;
  opacity: 0;
}

.ink-word {
  font-family: var(--display);
  font-weight: 800;
  font-size: 42px;
  letter-spacing: -0.06em;
  fill: var(--cream);
  opacity: 0;
}

.hero-mark-svg.is-s .ink-s { opacity: 1; }
.hero-mark-svg.is-f .ink-f { opacity: 1; }
.hero-mark-svg.is-word .ink-word { opacity: 1; }
.hero-mark-svg.is-word .ink-blob { fill: var(--red); }

.hero__foot {
  display: grid;
  grid-template-columns: minmax(0, 28rem) auto;
  gap: 2rem;
  align-items: end;
  position: relative;
  z-index: 2;
  margin-top: 6vh;
}

.hero__lede {
  margin: 0;
  max-width: 34rem;
  font-size: 1.05rem;
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.hero__aside {
  position: absolute;
  right: -1rem;
  bottom: 18%;
  transform: rotate(90deg);
  transform-origin: right bottom;
  font-size: 0.7rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  opacity: 0.45;
}

.btn {
  display: inline-flex;
  align-items: center;
  border: 1px solid var(--ink);
  padding: 0.95rem 1.3rem;
  font-size: 0.78rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  transition: background 0.3s var(--ease), color 0.3s, border-color 0.3s;
}

.btn--ink {
  background: var(--ink);
  color: var(--cream);
}

.btn--ink:hover {
  background: var(--red);
  border-color: var(--red);
}

.btn--ghost {
  background: transparent;
}

.btn--ghost:hover {
  background: var(--ink);
  color: var(--cream);
}

.btn--cream {
  background: var(--cream);
  color: var(--ink);
  border-color: var(--cream);
}

.btn--cream:hover {
  background: var(--ink);
  color: var(--cream);
  border-color: var(--ink);
}

.btn--ghost-light {
  border-color: var(--cream);
  color: var(--cream);
}

.btn--ghost-light:hover {
  background: var(--cream);
  color: var(--red);
}

/* Manifesto */
.manifesto {
  padding: clamp(5rem, 14vh, 10rem) clamp(1.2rem, 8vw, 8rem) clamp(6rem, 16vh, 12rem);
  position: relative;
}

.manifesto__title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2.8rem, 8vw, 7.4rem);
  line-height: 0.88;
  letter-spacing: -0.055em;
  text-transform: uppercase;
  margin: 0 0 2.5rem;
  max-width: 16ch;
}

.manifesto__title em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 500;
  text-transform: none;
  display: block;
  margin-top: 0.4em;
  letter-spacing: -0.03em;
}

.manifesto__copy {
  max-width: 28rem;
  margin-left: min(18vw, 12rem);
  font-size: 1.15rem;
}

.manifesto__index {
  list-style: none;
  padding: 4rem 0 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
  border-top: 1px solid var(--hair);
  margin-top: 5rem;
}

.manifesto__index li {
  display: flex;
  justify-content: space-between;
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding-top: 1rem;
}

.manifesto__stroke {
  position: absolute;
  left: 0;
  bottom: 8%;
  width: 60vw;
  color: var(--red);
  opacity: 0.85;
}

/* Typographic morph */
.typo-morph {
  height: 280vh;
  background: var(--ink);
  color: var(--cream);
}

.typo-morph__sticky {
  position: sticky;
  top: 0;
  height: 100vh;
  display: grid;
  place-items: center;
  overflow: hidden;
}

.typo-morph__word {
  font-family: var(--display);
  font-weight: 800;
  font-size: 22vw;
  line-height: 0.75;
  letter-spacing: -0.08em;
  text-transform: uppercase;
  margin: 0;
  white-space: nowrap;
  width: 80vw;
  text-align: center;
}

.typo-morph__word span {
  display: inline-block;
  animation: letterShift 3.2s ease-in-out infinite;
}

@keyframes letterShift {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-0.06em); }
}

.typo-morph__caption {
  position: absolute;
  bottom: 8vh;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.3rem;
  opacity: 0.7;
}

/* Services */
.services {
  padding: clamp(5rem, 12vh, 9rem) 0;
}

.service-list {
  border-top: 1px solid var(--hair);
}

.service-row {
  display: grid;
  grid-template-columns: 5rem 1fr auto;
  gap: 1.5rem;
  align-items: center;
  padding: clamp(1.6rem, 4vw, 3.2rem) clamp(1.2rem, 5vw, 5rem);
  border-bottom: 1px solid var(--hair);
  position: relative;
  overflow: hidden;
  transition: background 0.4s var(--ease), color 0.4s;
}

.service-row__num {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.4rem;
}

.service-row h3 {
  font-family: var(--display);
  font-size: clamp(2rem, 5.5vw, 4.6rem);
  margin: 0;
  letter-spacing: -0.05em;
  text-transform: uppercase;
  line-height: 0.9;
}

.service-row p {
  margin: 0.6rem 0 0;
  font-size: 0.92rem;
  max-width: 36rem;
}

.service-row__visual {
  width: 7.5rem;
  height: 7.5rem;
  border-radius: 50%;
  border: 1px solid currentColor;
  display: grid;
  place-items: center;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: 0.08em;
  transform: scale(0.4) rotate(-12deg);
  opacity: 0;
  transition: transform 0.45s var(--ease), opacity 0.45s;
}

.service-row__visual svg {
  width: 58%;
}

.service-row:hover .service-row__visual,
.service-row:focus-within .service-row__visual {
  transform: scale(1) rotate(0deg);
  opacity: 1;
}

.service-row[data-accent="red"]:hover,
.service-row[data-accent="red"]:focus-within {
  background: var(--red);
  color: var(--cream);
}

.service-row[data-accent="cobalt"]:hover,
.service-row[data-accent="cobalt"]:focus-within {
  background: var(--cobalt);
  color: var(--cream);
}

.service-row[data-accent="lime"]:hover,
.service-row[data-accent="lime"]:focus-within {
  background: var(--lime);
  color: var(--ink);
}

.service-row[data-accent="orange"]:hover,
.service-row[data-accent="orange"]:focus-within {
  background: var(--orange);
  color: var(--ink);
}

.service-row[data-accent="pink"]:hover,
.service-row[data-accent="pink"]:focus-within {
  background: var(--pink);
  color: var(--ink);
}

.service-row[data-accent="ink"]:hover,
.service-row[data-accent="ink"]:focus-within {
  background: var(--ink);
  color: var(--cream);
}

/* Process */
.process {
  background: var(--cobalt);
  color: var(--cream);
  padding: clamp(5rem, 12vh, 9rem) clamp(1.2rem, 5vw, 5rem);
  position: relative;
  overflow: hidden;
}

.process__path {
  position: absolute;
  left: 8%;
  top: 22%;
  height: 70%;
  width: 12rem;
  color: var(--lime);
  opacity: 0.85;
  pointer-events: none;
}

.process__path svg {
  width: 100%;
  height: 100%;
}

.process__steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: clamp(2.5rem, 6vh, 5rem);
  position: relative;
}

.process__steps li {
  max-width: 26rem;
}

.process__steps li:nth-child(odd) {
  margin-left: 18%;
}

.process__steps li:nth-child(even) {
  margin-left: 48%;
}

.process__steps span {
  font-size: 0.75rem;
  letter-spacing: 0.2em;
}

.process__steps h3 {
  font-family: var(--display);
  font-size: clamp(2.2rem, 5vw, 4rem);
  margin: 0.3rem 0;
  text-transform: uppercase;
  letter-spacing: -0.04em;
}

.process__steps p {
  margin: 0;
  max-width: 22rem;
}

/* Work */
.work {
  padding: clamp(5rem, 12vh, 9rem) 0 4rem;
}

.work__disclaimer {
  font-size: 0.85rem;
  color: var(--muted);
  max-width: 32rem;
  margin-top: 1.2rem;
}

.work-grid {
  display: grid;
  grid-template-columns: 1.4fr 0.8fr 1fr;
  grid-template-rows: auto auto auto;
  gap: 1rem;
  padding: 0 clamp(1rem, 3vw, 2rem);
}

.project {
  position: relative;
  overflow: hidden;
  background: var(--paper);
}

.project a {
  display: block;
  height: 100%;
  color: inherit;
}

.project__media {
  overflow: hidden;
  height: 100%;
}

.project__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.04);
  transition: transform 0.8s var(--ease), filter 0.6s;
  filter: saturate(0.85) contrast(1.05);
}

.project:hover img,
.project:focus-within img {
  transform: scale(1.12);
}

.project--hero {
  grid-column: 1 / 3;
  min-height: 72vh;
}

.project--hero img {
  filter: saturate(0.7) sepia(0.15) contrast(1.05);
}

.project--tall {
  grid-column: 3;
  grid-row: 1 / 3;
  min-height: 90vh;
}

.project--tall img {
  filter: grayscale(1) contrast(1.2);
}

.project--text {
  min-height: 48vh;
  background: var(--ink);
  color: var(--cream);
  padding: 2rem;
  display: flex;
}

.project--text a {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.project--text h3 {
  font-family: var(--display);
  font-size: clamp(3rem, 8vw, 6rem);
  margin: 0;
  letter-spacing: -0.06em;
  text-transform: uppercase;
}

.project__serif {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.5rem;
}

.project--wide {
  grid-column: 1 / 3;
  min-height: 48vh;
}

.project--wide img {
  filter: saturate(1.2) contrast(1.08);
}

.project--ui {
  min-height: 42vh;
}

.project--folk {
  grid-column: 2 / 4;
  min-height: 56vh;
}

.project--folk img {
  filter: contrast(1.15) saturate(0.9);
}

.project__meta {
  position: absolute;
  left: 1.2rem;
  bottom: 1.2rem;
  color: var(--cream);
  text-shadow: 0 8px 30px rgba(0, 0, 0, 0.35);
  opacity: 0;
  transform: translateY(12px);
  transition: opacity 0.35s, transform 0.35s var(--ease);
}

.project:hover .project__meta,
.project:focus-within .project__meta {
  opacity: 1;
  transform: none;
}

.project__meta h3 {
  font-family: var(--display);
  font-size: 2rem;
  margin: 0.15rem 0;
  text-transform: uppercase;
  letter-spacing: -0.04em;
}

.project__meta p,
.project__meta span {
  margin: 0;
  font-size: 0.8rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.project__view {
  display: inline-block;
  margin-top: 0.7rem;
  border-bottom: 1px solid currentColor;
}

.project--text .project__meta,
.project--text:hover .project__meta {
  position: static;
  opacity: 1;
  transform: none;
  text-shadow: none;
  color: inherit;
}

.project-kicker,
.project__kicker {
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.fake-ui {
  background: #0c0c0c;
  color: var(--lime);
  min-height: 42vh;
  padding: 1.4rem;
  font-family: var(--display);
}

.fake-ui__bar {
  display: block;
  height: 4px;
  width: 40%;
  background: var(--lime);
  margin-bottom: 2rem;
}

.fake-ui p {
  font-size: 2.4rem;
  letter-spacing: -0.06em;
  text-transform: uppercase;
  margin: 0 0 2rem;
}

.fake-ui__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.6rem;
}

.fake-ui__grid i {
  display: block;
  height: 4.5rem;
  background: rgba(199, 240, 0, 0.12);
  border: 1px solid rgba(199, 240, 0, 0.35);
}

/* Culture */
.culture {
  padding: clamp(5rem, 12vh, 9rem) 0;
  position: relative;
  min-height: 90vh;
}

.word-cloud {
  position: relative;
  height: 70vh;
  margin: 0 clamp(1rem, 4vw, 3rem);
}

.cloud-word {
  position: absolute;
  background: none;
  border: 0;
  font-family: var(--display);
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: -0.05em;
  font-size: clamp(1.4rem, 4vw, 3.4rem);
  color: var(--ink);
  cursor: none;
  transition: transform 0.35s var(--ease), color 0.35s;
  padding: 0;
}

.cloud-word:hover,
.cloud-word:focus-visible {
  color: var(--red);
  transform: scale(1.18);
  z-index: 2;
}

.culture__preview {
  position: absolute;
  right: 8vw;
  top: 18%;
  width: min(32vw, 380px);
  aspect-ratio: 3/4;
  overflow: hidden;
  pointer-events: none;
  z-index: 0;
}

.culture__preview img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.2) contrast(1.1);
}

.culture__preview[hidden] {
  display: none;
}

/* Folk */
.folk {
  padding: clamp(6rem, 16vh, 12rem) clamp(1.2rem, 6vw, 6rem);
  overflow: hidden;
  position: relative;
}

.folk__lead {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.8rem, 3.5vw, 3rem);
  max-width: 18em;
  line-height: 1.2;
}

.folk blockquote {
  margin: 4rem 0 0 12vw;
  padding: 0;
  border: 0;
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(1.4rem, 3vw, 2.4rem);
  line-height: 1.25;
  text-transform: uppercase;
  letter-spacing: -0.04em;
}

.folk blockquote p {
  margin: 0.15em 0;
}

.folk__giant {
  font-family: var(--display);
  font-weight: 800;
  font-size: 42vw;
  line-height: 0.7;
  letter-spacing: -0.08em;
  margin: 2rem -6vw -8vw;
  color: transparent;
  -webkit-text-stroke: 2px var(--ink);
  opacity: 0.35;
}

/* Lab */
.lab {
  background: var(--paper);
  padding: clamp(5rem, 12vh, 9rem) 0;
}

.lab-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  padding: 0 clamp(1rem, 4vw, 3rem);
}

.lab-card {
  background: var(--cream);
  min-height: 280px;
  padding: 1.4rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  overflow: hidden;
  border: 1px solid var(--hair);
}

.lab-card span,
.lab-card small {
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.lab-type {
  font-family: var(--display);
  font-weight: 800;
  font-size: 4.4rem;
  margin: 0;
  letter-spacing: -0.07em;
  transform-origin: left center;
}

.lab-card--color {
  background: var(--ink);
  color: var(--cream);
}

.lab-shape {
  width: 120px;
  height: 120px;
  background: var(--red);
  border-radius: 50%;
  margin: 1rem auto;
  transition: border-radius 0.4s var(--ease), transform 0.4s, background 0.4s;
}

.lab-image {
  overflow: hidden;
  height: 180px;
}

.lab-image img {
  width: 120%;
  height: 120%;
  object-fit: cover;
  filter: grayscale(1);
  transition: transform 0.6s var(--ease), filter 0.4s;
}

.lab-card--image:hover img {
  transform: translate(-8%, -6%);
  filter: none;
}

.eq {
  display: flex;
  align-items: flex-end;
  gap: 6px;
  height: 90px;
}

.eq i {
  flex: 1;
  background: var(--ink);
  animation: eq 1.1s ease-in-out infinite;
  transform-origin: bottom;
}

.eq i:nth-child(2) { animation-delay: 0.1s; }
.eq i:nth-child(3) { animation-delay: 0.2s; }
.eq i:nth-child(4) { animation-delay: 0.05s; }
.eq i:nth-child(5) { animation-delay: 0.25s; }
.eq i:nth-child(6) { animation-delay: 0.15s; }
.eq i:nth-child(7) { animation-delay: 0.3s; }

@keyframes eq {
  0%, 100% { height: 20%; }
  50% { height: 100%; }
}

.lab-mark {
  width: 110px;
  margin: 0 auto;
}

.lab-card--id {
  background: var(--ink);
  color: var(--cream);
}

/* Transform */
.transform {
  padding: clamp(5rem, 12vh, 9rem) clamp(1.2rem, 5vw, 5rem);
}

.transform__stage {
  display: grid;
  grid-template-columns: 1fr 1.2fr 1fr;
  gap: 1rem;
  align-items: center;
}

.transform__col p {
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 0.75rem;
}

.transform__col ul {
  list-style: none;
  padding: 0;
  margin: 0;
  font-family: var(--display);
  font-size: clamp(1.4rem, 3vw, 2.2rem);
  text-transform: uppercase;
  letter-spacing: -0.04em;
  line-height: 1.3;
}

.transform__col--after ul {
  color: var(--red);
}

.transform__visual {
  text-align: center;
}

.identity-orb {
  width: min(46vw, 280px);
  height: min(46vw, 280px);
  margin: 0 auto;
  position: relative;
  display: grid;
  place-items: center;
}

.orb-core {
  width: 42%;
  height: 42%;
  background: var(--ink);
  border-radius: 50%;
  display: block;
  transition: width 0.8s var(--ease), height 0.8s, border-radius 0.8s, background 0.8s;
}

.orb-ring {
  position: absolute;
  inset: 18%;
  border: 1px solid transparent;
  border-radius: 50%;
}

.orb-bar {
  position: absolute;
  width: 0;
  height: 3px;
  background: var(--red);
  top: 38%;
}

.orb-type {
  position: absolute;
  font-family: var(--display);
  font-weight: 800;
  font-size: 3rem;
  opacity: 0;
}

.identity-orb.is-alive .orb-core {
  width: 70%;
  height: 70%;
  border-radius: 28% 48% 32% 52%;
  background: var(--ink);
}

.identity-orb.is-alive .orb-ring {
  border-color: var(--ink);
  inset: 4%;
}

.identity-orb.is-alive .orb-bar {
  width: 54%;
}

.identity-orb.is-alive .orb-type {
  opacity: 1;
  color: var(--cream);
}

.transform__mid {
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-top: 1.4rem;
}

/* System */
.system {
  background: var(--ink);
  color: var(--cream);
  padding: clamp(5rem, 12vh, 9rem) clamp(1.2rem, 5vw, 5rem);
}

.system-flow {
  list-style: none;
  margin: 3rem 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 0;
  align-items: baseline;
}

.system-flow li {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.8rem, 5vw, 4.2rem);
  text-transform: uppercase;
  letter-spacing: -0.05em;
  margin-right: 0.4rem;
}

.system-flow li:not(:last-child)::after {
  content: " →";
  color: var(--lime);
  font-size: 0.7em;
}

.system__note {
  max-width: 32rem;
  opacity: 0.75;
}

/* Studio */
.studio {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(2rem, 5vw, 5rem);
  padding: clamp(5rem, 12vh, 9rem) clamp(1.2rem, 5vw, 5rem);
  align-items: center;
}

.studio__copy p {
  max-width: 34rem;
  font-size: 1.1rem;
}

.studio__roles {
  list-style: none;
  padding: 0;
  margin: 2.5rem 0 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.studio__roles li {
  border: 1px solid var(--ink);
  padding: 0.45rem 0.8rem;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.studio__figure img {
  width: 100%;
  height: min(78vh, 720px);
  object-fit: cover;
  filter: saturate(0.75) contrast(1.08);
  object-position: 50% 70%;
}

.studio__figure figcaption {
  font-family: var(--serif);
  font-style: italic;
  margin-top: 0.8rem;
}

/* Principles */
.principles {
  padding: 0 0 clamp(5rem, 10vh, 8rem);
}

.principles > .section-label,
.principles > h2 {
  padding: 0 clamp(1.2rem, 5vw, 5rem);
}

.principle-list {
  margin-top: 3rem;
  border-top: 1px solid var(--hair);
}

.principle-list article {
  display: grid;
  grid-template-columns: 8rem 1fr 1.2fr;
  gap: 1rem;
  padding: clamp(1.8rem, 4vw, 3rem) clamp(1.2rem, 5vw, 5rem);
  border-bottom: 1px solid var(--hair);
  align-items: baseline;
}

.principle-list span {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3rem, 8vw, 6.5rem);
  line-height: 0.8;
  letter-spacing: -0.08em;
  color: var(--red);
}

.principle-list h3 {
  font-family: var(--display);
  font-size: clamp(1.6rem, 3vw, 2.4rem);
  text-transform: uppercase;
  letter-spacing: -0.04em;
  margin: 0;
}

.principle-list p {
  margin: 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.35rem;
}

/* Quotes */
.quotes {
  background: var(--paper);
  padding: clamp(5rem, 12vh, 9rem) 0;
}

.quote-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.5rem;
  padding: 0 clamp(1.2rem, 5vw, 5rem);
}

.quote-grid blockquote {
  margin: 0;
  padding: 2rem 0 0;
  border-top: 1px solid var(--ink);
}

.quote-grid p {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.3rem, 2vw, 1.7rem);
  line-height: 1.25;
}

.quote-grid footer {
  font-size: 0.8rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-top: 1.5rem;
}

.quote-grid cite {
  font-style: normal;
  opacity: 0.55;
}

/* Journal */
.journal {
  padding: clamp(5rem, 12vh, 9rem) 0;
}

.journal-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--hair);
}

.journal-list a {
  display: grid;
  grid-template-columns: minmax(12rem, 22vw) 1fr;
  gap: 1.5rem;
  padding: 1.6rem clamp(1.2rem, 5vw, 5rem);
  border-bottom: 1px solid var(--hair);
  align-items: baseline;
}

.journal-list a:hover h3,
.journal-list a:focus-visible h3 {
  font-style: italic;
  font-family: var(--serif);
  font-weight: 500;
}

.journal-list h3 {
  font-family: var(--display);
  font-size: clamp(1.5rem, 3.4vw, 2.8rem);
  margin: 0;
  letter-spacing: -0.04em;
  text-transform: uppercase;
  line-height: 1;
  transition: font-family 0.2s, font-style 0.2s;
}

.journal-list__meta {
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}

/* Newsletter */
.newsletter {
  padding: clamp(5rem, 12vh, 8rem) clamp(1.2rem, 5vw, 5rem);
  background: var(--lime);
  color: var(--ink);
}

.newsletter p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.4rem;
  max-width: 28rem;
}

.newsletter__form {
  display: flex;
  gap: 0;
  max-width: 40rem;
  margin-top: 2rem;
  border-bottom: 2px solid var(--ink);
}

.newsletter__form input {
  flex: 1;
  border: 0;
  background: transparent;
  padding: 1rem 0;
  font-size: 1.1rem;
  outline: none;
}

.newsletter__form button {
  border: 0;
  background: none;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 0.8rem;
  cursor: none;
}

/* Final CTA */
.final-cta {
  background: var(--red);
  color: var(--cream);
  padding: clamp(6rem, 16vh, 12rem) clamp(1.2rem, 6vw, 6rem);
  position: relative;
  overflow: hidden;
}

.final-cta h2 {
  max-width: 10ch;
}

.final-cta p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.6rem;
}

.final-cta__mark {
  position: absolute;
  right: -4vw;
  bottom: 8%;
  width: min(50vw, 480px);
  opacity: 0.85;
}

/* Contact */
.contact {
  padding: clamp(5rem, 12vh, 9rem) clamp(1.2rem, 5vw, 5rem);
}

.contact__grid {
  display: grid;
  grid-template-columns: 1.4fr 0.8fr;
  gap: clamp(2rem, 6vw, 6rem);
  margin-top: 3rem;
}

.contact-form {
  display: grid;
  gap: 1.3rem;
}

.contact-form label span,
.contact-form legend {
  display: block;
  font-size: 0.72rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 0.45rem;
}

.contact-form input[type="text"],
.contact-form input[type="email"],
.contact-form textarea {
  width: 100%;
  border: 0;
  border-bottom: 1px solid var(--ink);
  background: transparent;
  padding: 0.6rem 0;
  font-size: 1.05rem;
  border-radius: 0;
}

.contact-form fieldset {
  border: 0;
  padding: 0;
  margin: 0;
}

.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
}

.chips label {
  border: 1px solid var(--ink);
  padding: 0.45rem 0.75rem;
  font-size: 0.78rem;
  letter-spacing: 0.04em;
}

.chips input {
  margin-right: 0.35rem;
}

.chips label:has(input:checked) {
  background: var(--ink);
  color: var(--cream);
}

.contact-form button {
  justify-self: start;
  margin-top: 0.5rem;
}

.contact__email {
  font-family: var(--display);
  font-size: clamp(1.4rem, 3vw, 2.2rem);
  letter-spacing: -0.04em;
}

.contact__email a {
  border-bottom: 1px solid currentColor;
}

.contact__lines {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.35rem;
  margin-top: 2rem;
}

.form-note {
  font-size: 0.9rem;
}

/* Footer */
.site-footer {
  background: var(--ink);
  color: var(--cream);
  padding: clamp(4rem, 10vh, 7rem) clamp(1.2rem, 5vw, 5rem) 2rem;
}

.footer__top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr;
  gap: 2rem;
  border-bottom: 1px solid rgba(245, 241, 232, 0.18);
  padding-bottom: 3rem;
}

.footer__mark {
  width: 72px;
}

.footer__word {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.5rem, 12vw, 9rem);
  line-height: 0.8;
  letter-spacing: -0.07em;
  margin: 0.6rem 0 0.4rem;
}

.footer__tag {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.4rem;
  margin: 0;
}

.site-footer nav ul {
  list-style: none;
  margin: 0;
  padding: 0;
}

.site-footer nav a {
  font-size: 0.85rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  display: inline-block;
  padding: 0.35rem 0;
}

.footer__bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
  padding-top: 1.4rem;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  opacity: 0.7;
}

/* Reveals */
.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}

.reveal.is-in {
  opacity: 1;
  transform: none;
}

.split-letter {
  display: inline-block;
  overflow: hidden;
}

.split-letter span {
  display: inline-block;
  transform: translateY(110%);
}

.hero.is-live .split-letter span {
  animation: upLetter 0.85s var(--ease) forwards;
}

@keyframes upLetter {
  to { transform: none; }
}

/* Mobile */
@media (max-width: 900px) {
  body {
    cursor: auto;
  }

  .cursor {
    display: none !important;
  }

  .nav-desktop,
  .header__cta {
    display: none;
  }

  .menu-toggle {
    display: block;
  }

  .header__inner {
    grid-template-columns: 1fr auto;
  }

  .hero__title .line--outline,
  .hero__title .line--accent {
    padding-left: 0;
    margin-left: 0;
  }

  .hero__foot {
    grid-template-columns: 1fr;
  }

  .hero__mark {
    width: 70vw;
    top: auto;
    bottom: 18%;
    right: -18vw;
    opacity: 0.35;
  }

  .hero__aside {
    display: none;
  }

  .manifesto__index,
  .lab-grid,
  .quote-grid,
  .transform__stage,
  .studio,
  .contact__grid,
  .footer__top,
  .principle-list article,
  .journal-list a,
  .work-grid {
    grid-template-columns: 1fr;
  }

  .work-grid {
    display: flex;
    flex-direction: column;
  }

  .project--hero,
  .project--tall,
  .project--wide,
  .project--folk,
  .project--text,
  .project--ui {
    grid-column: auto;
    grid-row: auto;
    min-height: 0;
  }

  .project__media,
  .project__media img,
  .fake-ui {
    min-height: 62vh;
    height: 62vh;
  }

  .project__meta {
    opacity: 1;
    transform: none;
    position: relative;
    left: 0;
    bottom: 0;
    color: var(--ink);
    text-shadow: none;
    padding: 1rem 0.2rem 1.6rem;
  }

  .project--text .project__meta {
    padding: 0;
    color: inherit;
  }

  .process__steps li,
  .process__steps li:nth-child(odd),
  .process__steps li:nth-child(even) {
    margin-left: 0;
  }

  .process__path {
    left: 0;
    width: 4rem;
    opacity: 0.4;
  }

  .word-cloud {
    height: auto;
    display: flex;
    flex-direction: column;
    gap: 0.4rem;
  }

  .cloud-word {
    position: static;
    text-align: left;
    font-size: clamp(2.4rem, 14vw, 4rem);
  }

  .culture__preview {
    position: relative;
    right: auto;
    width: 100%;
    margin: 1rem clamp(1rem, 4vw, 3rem) 0;
    aspect-ratio: 16/10;
  }

  .folk blockquote {
    margin-left: 0;
  }

  .principle-list article {
    display: block;
  }

  .typo-morph {
    height: 220vh;
  }

  .typo-morph__word {
    font-size: 28vw;
    width: 96vw;
  }

  .service-row {
    grid-template-columns: 3rem 1fr;
  }

  .service-row__visual {
    display: none;
  }
}

@media (hover: none) {
  body {
    cursor: auto;
  }

  .cursor {
    display: none !important;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }

  .intro {
    display: none;
  }

  .eq i {
    height: 50%;
  }
}